Video is one of the most popular ways to deliver and consume content on the internet.
The current generation is surrounded by mobiles, Internet, and video, and they learn early on, that videos are the ideal solution for anything.
Facebook, Instagram, Twitter, and Snapchat all encourage people to watch and share short, informal videos. This makes employees particularly receptive to video in corporate learning programs.
Videos make learning effective, fun, responsive, and fruitful. They can take on many forms from short bite-sized ones to serve micro learning needs to interactive videos, scenarios, simulations, screencasts, and animated and real videos.
Statistically speaking – Videos retain an average of 77% of viewers to the last second; The average retention rate of personalized videos is 35% higher than non-personalized videos.
So, how can organisations benefit from videos?
Increases employees’ understanding of the topic
Videos are a great way to watch and understand a scenario - If you’re creating systems training, a video is an efficient way to illustrate the steps learners need to take to complete various tasks in the system.
If you’re trying to demonstrate effective and ineffective communication styles, sharing examples via video might be an efficient way to illustrate your point. Make sure you keep the objectives in mind at all times when you’re considering adding videos to your eLearning content.
Video based learning caters to visual learners
We all have different learning styles.
Visual learners understand content through videos, pictures, infographics and diagrams. By observing what is being shown, the learner gains a worth of knowledge and absorbs skills easily. Also, one of the key features of video is the use of auditory and visual cues. Visual symbols provide primary source of information and the audio symbols are utilised to elaborate information.
Reduces training cost and time
In today’s world, you can record, produce and publish videos with ease thanks to the plethora of tech-tools available. You can create videos with engaging content featuring industry professionals according to your learning objectives.
Also, you can easily distribute videos on different platforms making it easier for learners to access their desired content anywhere, any time. This also saves substantial amount of time for the organisation as well as the end user.
Given that videos score 3.5 out of 4 on major identified learning styles (David Kolb and Roger Fry method) no wonder integrating videos to eLearning is successful with growing popularity.
Experiment with concepts and other video elements to make videos as engaging as possible. Video can be a fun learning modality – but it can also be fun to create!
Need some help creating the content your employees would love? Talk to us on on 1300 800 288 or email contact@so.edu.au
